Every campaign we run starts with a question, not a rate card. Below are the ones media buyers, event producers, and business owners ask us most — about price, routes, duration, coverage, share of voice, screen specs, creative, proof, and results. The honest answer to almost all of them is the same: it depends on what you are trying to make happen. That is not a dodge. It is the reason our campaigns work.
Yes. The screen is not only an advertising tool — it is an experience. AOTC has elevated festivals, memorials, birthday parties, corporate events, watch parties, and movie nights, and we are always open to what you have in mind. If you can picture it on a 213-square-foot LED screen, we can usually make it happen. Tell us about your event and we will shape the activation around the moment you are trying to create.
There is no single price, because there is no single campaign. Cost moves with the outcome you are chasing — how many days you run, how many markets you want to own, the hours your audience is actually on the street, and how aggressive the route needs to be. Some clients start small to prove the channel; others go all in on a launch week. Tell us the goal and the budget you are working with, and we will build the most impactful version of it we can.
The route is the strategy. We start with who you need to reach and where their day actually happens — the corridors they commute, the exits they take, the blocks they walk, the events they show up for. From there we engineer a loop that keeps you in front of that audience at the hours they are most receptive. Every route is drawn for one client's objective and no two look alike. Share your target and we will map what owning it looks like.
Long enough to be remembered. A single-day activation can dominate a grand opening, a festival, or a game day. A multi-day flight builds the repetition that turns recognition into recall. Extended runs keep a brand living in a neighborhood's memory. The right length depends on whether you are creating a moment or building a presence — and that is a conversation worth having before you book.
We run Chicago and the surrounding suburbs, Northwest Indiana, and Michigan, and we have taken campaigns across multiple states in a single flight when the objective called for it. If your audience is somewhere our wheels can reach, it is worth asking. Tell us where your customers are and we will tell you how we would go get them.
No. When the truck is yours, it is entirely yours — 100% share of voice, every screen, every rotation, every mile. There is no competitor sharing the frame and no waiting your turn in a loop. That undivided attention is the whole point of the channel, and it is the reason a mobile billboard lands differently than a shared digital board.
Far more than a static ad. The screens handle still images, motion graphics, video, and multi-message rotations, so your campaign can evolve over the course of a run instead of repeating one frame. Standard image and video files work well, and if you are unsure whether your asset will translate, send it over — we will tell you honestly and help you get it looking its best on a 213-square-foot canvas.
Three high-definition LED screens wrapping the truck for roughly 213 square feet of total display. The front screen runs 6.71 x 3.36 ft (2.048 x 1.024 m). Each side screen — the workhorses of any route — runs 11.76 x 6.30 ft (3.584 x 1.92 m). The rear screen runs 6.71 x 6.30 ft, which is what the traffic behind you reads at every light. That means your message is landing from three angles at once, and it is why creative built for this canvas hits differently than a single flat panel. Send us your artwork and we will show you how it fills the space.
Then we build it. AOTC handles creative in-house, and a large share of what runs on our screens was designed by us for the client. We know what reads at 35 miles per hour, what holds a crowd at a festival, and what gets a phone pulled out of a pocket. Bring us an idea, a logo, or nothing at all, and we will turn it into something the street actually stops for.
Because we show you. Every AOTC campaign is GPS-verified with proof-of-play reporting, and we back it with photo and video documentation from the route. You are never asked to take our word for it. Accountability is the standard here, and it is a large part of why clients come back and refer us. You can see how that looks across thirteen campaigns on our Proof page.
Mobile billboards do something most media cannot: they put your brand physically inside your customer's day, unskippable and unblockable. Clients have used our routes to fill grand openings, sell out events, launch stations, and keep a cause in the public eye. What that becomes for you depends on your offer, your market, and the moment you choose — which is exactly why we start every campaign with your desired outcome instead of a rate card.
Earlier is always better, especially around holidays, festivals, and peak summer weekends when dates move fast. That said, we have turned campaigns around quickly for clients with a real deadline, and we would rather hear from you late than not at all. Reach out with your date and we will tell you honestly what is possible.
Yes — and you should. Because the screen is digital, creative can be updated in real time. Clients swap messaging between dayparts, react to what is happening at an event, add a limited-time offer mid-run, or shift the call to action once traffic starts moving. It is one of the most underused advantages of the format, and we will help you use it well.
Yes, and night is often when the screen does its best work. High-definition LED after dark is impossible to ignore, which makes evening routes powerful for nightlife, entertainment, events, and any brand whose customers are out after the workday. We daypart each route to the hours your audience is actually on the street — sometimes that is the morning commute, sometimes it is midnight.
A static billboard waits for your audience to drive past it. A digital ad can be scrolled, blocked, or skipped. A mobile billboard goes to your audience, follows them through their day, and cannot be closed in a browser tab. You choose the streets, the hours, and the message, and you own every inch of the screen while you do it. Once you have seen a campaign move through a crowd, the difference explains itself.
Nearly every kind. Our roster includes national restaurant brands, retailers, radio stations, real estate professionals, industrial B2B firms, auto shops, nonprofits, labor unions, entertainers, and neighborhood festivals. What they share is not an industry — it is a moment they needed people to notice. If you have one of those coming, we should talk.
The best answers come from a real conversation about your goal, your date, and your audience. Call or text us any time — we will tell you exactly what we would do with it.