DJ GloBoy partnered with AOTC to extend the momentum of his social campaign into the streets of his hometown — placing his booking message in front of a 40,000-plus music audience gathered for Festival of the Lakes to see Moneybagg Yo and Kevin Gates.
The Case Study
One of Northwest Indiana's rising DJs was already building attention online. The next move: turn that digital momentum into real-world recognition and more bookings.
AOTC focused exclusively on GloBoy's hometown of Hammond, where 40,000+ gathered for headliners directly aligned with his sound.
A focused six-hour Hammond route kept GloBoy visible around city and event traffic, reinforcing the booking campaign with 33% share of voice.
Why It Worked
Every campaign decision reinforced the same goal: put a hometown DJ's booking message in front of a local audience already primed for his sound. Market fit — Hammond was where local familiarity turns exposure into name recognition. Audience fit — a hip-hop crowd matching the culture GloBoy performs in. Timing fit — the campaign supported two active booking windows: the rest of 2026 and the upcoming season.
The Creative
The campaign paired a high-contrast DJ GloBoy identity with a full booking card that made the next action unmistakable: follow, connect, and book. Social handles and direct contact were consolidated into one readable, action-oriented asset.
The Result
Forty thousand music fans were already in Hammond. DJ GloBoy made sure they didn't leave without seeing his name.
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