Live Coverage
On the street, opening week
The truck ran the corridors feeding the new location during peak traffic, keeping the Wendy's launch in front of every driver, walker, and would-be first customer in the trade area.
A grand opening only pays off if the neighborhood shows up. AOTC put Wendy's on the busiest approaches to the new store with a full-motion LED route that saturated the trade area — turning launch day into an event the whole block couldn't miss, not a soft open.
The Assignment
Own launch day and drive opening-week foot traffic to a brand-new location — converting a fixed opening date into maximum first-week volume.
A full-motion LED route saturating the trade area and the busiest approaches, timed to peak commute and meal windows around the store.
Unmissable, unskippable presence exactly where hungry buyers already drive — awareness a feed or a static board simply can't guarantee.
Live Coverage
The truck ran the corridors feeding the new location during peak traffic, keeping the Wendy's launch in front of every driver, walker, and would-be first customer in the trade area.
The Experience
We mapped the corridors and approaches that funnel traffic to the new store.
Route StrategyRuns were dayparted to meal and commute windows for maximum eyes on launch.
DaypartingBold, appetite-driving creative made the opening impossible to miss at a glance.
CreativeSustained frequency kept the launch top-of-mind through the critical first week.
FrequencyThe Outcome
Opening week landed like an event, not a soft open. The launch spend converted into lasting local awareness — the kind that keeps the register moving long after the ribbon is cut.
The opening owned its trade area on the days that mattered most.
Presence on the busiest approaches turned drivers into first-week customers.
Launch momentum compounded into staying power for the new location.
Don't let your biggest day feel like an ordinary one. AOTC turns a launch into the moment the whole neighborhood is talking about — booked, routed, and proven. The next open route could be yours.
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